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10 YEARS | THE RUBBER

10 YEARS | COLLABORATIONS

2024 PARIS OLYMPICS

both X JEANNE FRIOT OLYMPICS

both is a Parisian-based independent footwear brand exploring the endless possibilities of one material: rubber.

The Liberation of Gravity: How Our GAO EVA Collection Rewrites the Rules of Platform Luxury

Discover how our Paris studio re-engineered our iconic, rugged GAO platform into an ultra-lightweight masterpiece. Step into the next era...

Finding Possibility in Material: Inside the Studio of both Paris Creative Director Mats Rombaut

Every material carries a potential waiting to be uncovered. For both Paris, vulcanized rubber has long been more than a...

A Shared Vision of Style: Cinema Icon Shu Qi Elements Her Look with our TYRES PLATFORM Sneakers

Two creative forces align. Discover how international cinematic icon Shu Qi redefines contemporary street culture in our avant-garde TYRES PLATFORM...

The Liberation of Gravity: How Our GAO EVA Collection Rewrites the Rules of Platform Luxury

Discover how our Paris studio re-engineered our iconic, rugged GAO platform into an ultra-lightweight masterpiece. Step into the next era of lightweight footwear architecture.

Finding Possibility in Material: Inside the Studio of both Paris Creative Director Mats Rombaut

Every material carries a potential waiting to be uncovered.

For both Paris, vulcanized rubber has long been more than a manufacturing technique. It is a foundation for experimentation, a medium for expression, and a defining element of the brand’s visual identity.

A Shared Vision of Style: Cinema Icon Shu Qi Elements Her Look with our TYRES PLATFORM Sneakers

Two creative forces align. Discover how international cinematic icon Shu Qi redefines contemporary street culture in our avant-garde TYRES PLATFORM sneakers, bridging Parisian industrial heritage with global style.